Using Referral Technology to Build Influence After Purchase

Client: Forever New

Some of the greatest innovation in affiliate marketing comes from publishers like Soreto. Soreto’s business model is designed to reach specific audiences, bringing word-of-mouth into digital marketing and building influence after purchase – a part of the funnel that is often forgotten. This can play a role in an integrated strategy and perhaps encourage loyal customers to become advocates and even influencers themselves. The unique combination of affiliate codes and social sharing works in tandem and creates a sustainable, self-promoting ecosystem.

Rakuten Advertising offers Soreto’s revolutionary referral technology through the Lightbox and CRM solutions. Lightbox is a pop-up that appears after a customer has completed a transaction. It invites customers to recommend the brand to their friends, and both parties can enjoy a unique discount code for their next purchase. CRM provides brands with an opportunity to share the referral campaign via other channels through a bespoke landing page.

Forever New, an Australian fashion retailer, utilised Soreto’s solutions to acquire new customers and increase AOV. The brand launched a Lightbox campaign site-wide and a CRM campaign for its Curve collection. Through customised solutions, Forever New was able to successfully achieve its goals. The brand reached a peak conversion rate in June 2021 for both campaigns, which is 24% higher than program average, and exceeded its AOV target by 41%. 

Innovations by publishers are central to increasing strategic value of the affiliate channel, and Forever New’s successful campaigns are a testament to the performance these solutions can bring to a brand.