Kyle Jackson

Kyle Jackson leads Publicis Media’s digital capabilities enablement, developing and implementing the company’s approach to performance marketing that can be easily adopted by each Publicis Media agency. His team drives enablement through center of excellence best practices and POVs, as well as provides industry-leading digital activation learning and development programs. By leading the central activation offering, Jackson scales best-in-class execution solutions to support all clients.

Since joining PMX in January 2021, Jackson has already created a full digital media center of excellence scaled across programmatic, search, social and commerce media; and spearheaded the development of Compass, an industry-leading digital media activation training built within Publicis Groupe’s Marcel platform, ensuring employees are the best trained in the industry.

Jackson has a long and diversified tenure with Publicis Media, joining in April 2006 as a Search Analyst for Starcom. Jackson subsequently rose through the ranks to Head of Performance Marketing at Spark Foundry in 2016, where he created and developed Spark’s search and social practice, bringing leadership across paid search, paid social, SEO and e-commerce. He was vital to the agency’s growth, and while there, continued to expand the practice 100% YOY. Prior to his current role, Jackson was EVP of Performance Media and Content for Performics.

Aside from his extensive influence across Publicis Media, Jackson’s industry affiliations include Google Americas Performance Advertiser Council, US Masters Swimming Diversity and Inclusion Committee, and Égalité, Publicis Groupe’s business resource group for LGBTQ+ professionals and allies. Additionally, Jackson was named a DMN 40UNDER40 in 2019, and Executive of the Year by Bing Agency Awards in 2018.

Originally from a small city in central Illinois, Jackson currently resides in Chicago, and received his BA in Advertising from Purdue University in 2004. While in school, Jackson was a member of Purdue’s NCAA D1 swimming team, and has continued his love for swimming to this day.