These categories recognise campaigns that drive effective customer conversions and/or actions across three industry sectors. The judges will be looking for work that demonstrates:

• Strategic thinking and understanding of a brand’s business needs.
• Originality, innovation and approach in the planning phases of the campaign.
• The execution and its effectiveness in delivering results for the brand strategy.

Automotive

B2B

Charity

Consumer Services

Entertainment and Leisure

Finance and Insurance

FMCG

Retail

Connected TV

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful campaign utilising connected TV and advertising video on demand (AVOD) channels. Judges will be looking for entries that clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform utilised, content or offer, and quantify the value of the campaign for the business or client along with any other results and effectiveness measures of success.

Data and Insights

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful data-led strategy. Judges will be looking for entries that clearly explain the strategy’s objectives and quantify the value of the data-led strategy to the business or client along with any other results and effectiveness measures of success.

Direct to Consumer

This category recognises a campaign that drives effective customer conversions and/or actions. Judges will be looking for entries that demonstrate how the campaign or work was planned and delivered, as well as describing any technologies that made a difference. Entries must also make clear the campaign’s objectives and the results achieved.

Ecommerce and Social Commerce

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful retail, e-commerce, mobile commerce or social commerce strategy. Judges will be looking for entries that explain clearly the strategy’s objectives, audience and sales targets, and quantify the value of the commerce strategy to the business or client, along with any other results and effectiveness measures of success.

Gaming and mobile app

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful campaign utilising gaming channels, mobile app or any other gamification techniques to drive more leads clicks and sales. Judges will be looking for entries that clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform utilised, content or offer, and quantify the value of the campaign for the business or client along with any other results and effectiveness measures of success.

Growth Marketing

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful growth marketing strategy. Judges will be looking for entries that clearly explain the strategy’s objectives, audience acquisition, engagement and retention targets, and quantify the value of the growth marketing strategy to the business or client along with any other results and effectiveness measures of success.

Influencer Marketing

This category celebrates the value and growing power of influencer marketing in performance marketing. Judges will look for entries that have shown true audience insight in their influencer marketing campaign strategy, and a clear alignment between influencers and channels chosen for overall brand identity to deliver actionable results for clients or brands. Entries should include overall campaign goals, cost per conversion targets and results, including enquiries, new customer acquisition as leads or direct transitions. 

Integrated

This category recognises a campaign that has met a brand or client’s objectives by delivering a marketing strategy across multiple channels. Judges will be looking for entries with evidence of campaign activity across a minimum of three channels and explain the strategy’s objectives, audience and targets. Entries should also quantify the value of the integrated marketing strategy to the business and how the channels worked together, along with any other results and effectiveness measures of success.

Lead Generation

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful high-quality leads strategy. Judges will be looking for entries that clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform utilised, content or offer, and quantify the value of leads to the business or client along with any other results and effectiveness measures of success. 

Paid Search

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful bidding strategy. Judges will be looking for entries that explain the strategy’s objectives, ROI, budget allocation, platform utilised, target audience, and quantify the value of the campaign to the business or client with results and effectiveness measures of success.

Paid Social

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful bidding strategy. Judges will be looking for entries that explain the strategy’s objectives, ROI, budget allocation, platform utilised, target audience, and quantify the value of the campaign to the business or client with results and effectiveness measures of success. 

Partner and Affiliate

This category recognises a campaign that successfully delivers new audiences, leads, revenue or brand awareness. Judges will be looking for entries that clearly explain the objectives, target audience, channels, partners and platforms chosen. In your entry, please quantify the partnership or affiliate marketing strategy to the business or client along with any other results and effectiveness measures of success.

Programmatic & Native Advertising

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful ad buying or paid content marketing strategy. Judges will be looking for entries that clearly explain the strategy’s objectives, target audience, inventory used, and quantify the value of the programmatic ad strategy to the business or client, along with any other results and effectiveness measures of success.

Purpose

This category recognises a campaign that raised awareness or positive sentiment towards a cause or issue, or helped shift culture, change behaviour and/ or drive actions. Judges will be looking for entries that have identified a specific audience need and created a piece of work that improves social, environmental and economic outcomes through the use of performance marketing techniques and/or technology. 

Ad Tech Innovation

This category celebrates the new, pioneering and disruptive technologies that deliver better results and experiences for brands, clients and consumers. Judges will be looking for tech and platforms that have identified a specific market need, improved overall experience, improved campaign delivery or product offering with effective performance marketing campaigns. Entries need to clearly explain the new technology benefits, differentiation in the market and improved results against client, consumer or agency objectives.

SEO Innovation

This category recognises a campaign that has met a brand or client’s marketing objectives by delivering a successful campaign utilising search engine optimisation to drive leads, clicks or sales via organic (non-paid) search channels. Judges will be looking for entries that clearly explain the strategy’s objectives, target audience, budget allocation, ROI, platform utilised, content or offer, and quantify the value of the campaign for the business or client along with any other results and effectiveness measures of success.

Performance Marketing Global Agency of the Year

This award celebrates the very best performance marketing agency who has evidence of financial success, client retention and acquisition, collective creativity and deep understanding of marketing technologies, business and talent base and who has produced outstanding results for their clients. Entries must be accompanied by evidence of client ROI and testimonials. Teams will be commended for their dedication to diversity within their agency and/or wider industry. Initial entry can be up to 2 sides of A4.

Performance Marketing Agency CSG Initiative of the Year

This category recognises a performance marketing agency that has used CSG (Corporate Social Governance) regulations and procedures that manage an organisation's conduct towards its shareholders, employees, purchasers, and the wider public. Such initiatives could include reducing a company’s carbon footprint, charitable efforts, or developing your local community.Judges will be looking for both investment and proven results in development, with clear demonstrations of where benefits to the organisation, clients or the wider public. 

Grand Prix

This award is chosen by the judges from all of the winning campaigns, who in their opinion stands out above the rest. This category cannot be entered directly.