Results
STRATEGY
DATA AND INSIGHTS
The PACCAR CRM Accelerator
FCB Chicago
Client: PACCAR Parts
In order to increase redemptions, it is crucial to understand the preferences of loyalty members and to demonstrate that we know them. We employed AI/Machine Learning approach to understand the redemption behavior of members and uncover hidden trends, not easily discernable using standard techniques. Using Python-based Collaborative ...
"Keep It Simple"
Union
Client: NRG
Energy supply company NRG needed to get the word out to homeowners: Not only could they choose their energy provider, it was relatively easy to do. We launched the “Keep it Simple” multimedia campaign in March to raise awareness about choice, ease, and perks for switching by using humor and relatable family situations to drive these me...
Predictive Feedback Prospecting Strategy
Rakuten Advertising
Client: O'Neill
Rakuten Advertising’s prospecting product, Predictive Feedback, focuses on finding high performing audiences and driving them to our client’ websites. Powered by artificial intelligence and proprietary audience data, Predictive Feedback leverages consumer signals to create audiences that go beyond simply mirroring a client’s existing c...
DIRECT TO CONSUMER
Panoramic Wifi
FCB Chicago
Client: Cox Communications
Cox’s brand promise is to bring us closer, by turning every interaction into a moment of real human connection. To deliver on this we needed to authentically connect with consumers, but there's a big gap between brands and consumers on that. According to Stackla, 92% of brands think they resonate as being authentic but only 51% of peop...
Disney x SmileDirectClub
Disney Advertising Sales
Client: SmileDirectClub
SmileDirectClub has been a key collaborator for Disney over the last 4 years, growing its investment year over year since 2017. This past summer, Disney’s Advertising Sales Research team scoped out a first-to-market measurement opportunity for SmileDirectClub to connect how upper funnel metrics influence lower funnel action. Disney and...
INTEGRATED
Pivot in the Pandemic
Performics
Client: Vonage
Vonage relaunched from B2C to B2B, engaging a new audience. However, demand was declining, and COVID hit. Through Performance Marketing channels like Paid Search, consumers are constantly signaling their intentions, which shifted dramatically in the pandemic. Performics sought to pivot Vonage’s OOH investment to digital Performance, al...
"Keep It Simple"
Union
Client: NRG
Energy supply company NRG needed to get the word out to homeowners: Not only could they choose their energy provider, it was relatively easy to do. We launched the “Keep it Simple” multimedia campaign in March to raise awareness about choice, ease, and perks for switching by using humor and relatable family situations to drive these me...
PAID SEARCH
Searching for new drivers
Resolution Agency
Client: Mercedes-Benz
Traditionally, to reach people searching for a car on Search Engines, Mercedes-Benz has bid on certain keywords to appear in search results (for terms like "car dealership near me", "executive car", “Mercedes-Benz C-Class”). However, these ads did not consider where users were in the purchase funnel – meaning everyone would see the sam...
PAID SOCIAL
This is Broadway
Resolution Agency
Client: The Broadway League
When COVID lockdown hit New York, theatres were rocked… and when restrictions lifted there were no guarantees crowds would return. Traditionally, more than two-thirds of tickets are sold to 1 million people across the Northeast Corridor. In regular times, these consumers purchase tickets far in advance, but in the post-pandemic world ...
The Greatest Gift from Xfinity: Pinterest Holiday Experience
Performics (Publicis Media)
Client: Comcast Xfinity
In 2020, the usual holiday gifts just did not seem like enough. People were looking for something more meaningful to lift their spirits. Performics turned to Pinterest as the medium by which families could share and experience the greatest gifts of the season, togetherness, and engage with Xfinity. Consumer insights led to our strategi...
PURPOSE
This is Broadway
Resolution Agency
Client: The Broadway League
When COVID lockdown hit New York, theatres were rocked… and when restrictions lifted there were no guarantees crowds would return. Traditionally, more than two-thirds of tickets are sold to 1 million people across the Northeast Corridor. In regular times, these consumers purchase tickets far in advance, but in the post-pandemic world ...
PEOPLE, AGENCIES & TEAMS
PERFORMANCE PIONEER
Dr. Ramendra (Ram) Singh
Performics
Dr. Ramendra (Ram) Singh is Performics Chief Analytics Officer, leading performance analytics, data science and Performance Marketing product development functions. Dr. Singh foresaw that the major theme in Performance Marketing in 2020/2021 would be the pivot by advertisers to make each marketing dollar more accountable to performance...
ONE TO WATCH
Kristina Nolan
DMi Partners
Kristina Nolan serves as the VP of Affiliate for DMi Partners, a full-service performance marketing agency. Kristina has grown DMi Partners’ affiliate marketing division by over 100% year-over-year, doubling both the client roster and the division’s revenue. Her efforts in fostering collaboration and developing all-inclusive marketing ...
TEAM OF THE YEAR
DMi Partners
DMi Partners defines our Core Purpose as, “creating opportunities for growth.” Beyond bringing this mantra to our client work, it is equally applicable to our most valuable assets: the DMi team. In an era where agency churn is soaring, particularly among younger workers, employees who join DMi right out of college stay with the company...
PERFORMANCE MARKETING AGENCY OF THE YEAR
Croud
Croud is a full-service digital marketing agency that delivers global scale and specialist precision through a unique business model, which leverages a network of over 2,500 on-demand digital experts known as Croudies. Croud acts as a strategic partner and trusted digital performance specialist for leading brands including The North Fa...
Performics
Client: Performics
As the pandemic slogged into 2021, the advertising industry adapted and innovated to support clients, in an effort to return to pre-pandemic growth levels. Performics, the Performance Marketing agency of Publicis, has been a major contributor to the industry's return to growth in these sustained difficult times. In fact, Performance Ma...
Media.Monks
As Media.Monks has continued to grow and expand offerings for our clients, we have been delivering on our promise to shake up and transform our industry from the inside out. Our performance marketing team boasts some of the industry’s best talent, whose data-driven approach provides our clients with measurable results to fuel their gro...
