Manager, Global Social Strategy , ASICS Corporation
Abha Gallewale is a Manager of Global Social Strategy at ASICS.
Here, she manages the social operations and content strategy across the brand's major categories (Performance Running, Sportstyle, and Tennis). She also helps to enable ASICS commerce via social media and share the brand's sponsored athlete stories. Part of her job includes working with each of ASICS' regional marketing teams to ensure they are optimizing social media while adapting the strategy based on what works best for their consumers.
Most recently, she led the brand's global social strategy for the Tokyo 2020 Olympic Games and the World Athletics Championships (in which ASICS was a sponsor).