Paid Media Lead, Etihad Airways
Chloe is an accomplished Search Marketer with a robust expertise in paid search marketing, cultivated through her experience in both agency and client-side roles within the digital space. Recognised for her outstanding contributions, she secured a coveted position among the top 21 professionals on the PMW Top 100 Powerlist 2023.
In her current role, Chloe serves as the Paid Media Lead overseeing all PPC and Paid Media activities for Etihad Airways across all global markets to bring customers from all across the globe to Abu Dhabi. She spearheads the development and implementation of world-class paid media strategic decisions through leading the paid media team. Chloe's commitment to excellence is evident in her collaborative efforts with Girls in Marketing, an e-learning platform dedicated to bridging the digital skills gap and promoting gender equality in marketing. As the Paid Media Lead, her primary focus lies in driving Etihad Airways's commercial objectives and trading conditions further through paid media activities. She utilises this insight to inform decision-making processes, translating overarching goals into acquisition-focused targets.