Carlos Matriano

Head of Innovation and eCommerce , Omnicom Media Group

Carlos is the Omnicom Media Group (OMG) Singapore lead for Innovation and eCommerce and SEA Lead for OMG Transact, an ecommerce arm that offers end-to-end consultancy and support for clients looking to bolster their presence on digital marketplaces.

 

With over 18 years of experience across Australia and Singapore, he has mainly focused on Digital but has expanded his skillset to include Comms Planning during his time working on Unilever and applies that same rigour to all things Commerce. 

 

His responsibilities include providing a strategic platform that helps to integrate Digital Commerce with both traditional and digital media buys, as well oversee a suite of advanced services ranging from production, affiliate marketing, sampling, SEO & CRO, review generation and more.

 

He has worked on various brands such as the Australian Federal Government, Colgate Palmolive, Chanel, Diageo, Singapore Airlines, HP, Volkswagen Group and Microsoft. His diverse experience has led to working on award winning campaigns including a Cannes Media Grand Prix Winner.