DATA AND INSIGHTS
GOMO: Building an MTA model that cares about the journey, not just the outcome
OMD & Amobee
GOMO is a sub-brand of Singtel, Singapore’s largest telecommunications network. As a digital, no-contract MVNO (mobile virtual network operator) it is great for recruiting a youth audience into the Singtel portfolio, thereby future-proofing Singtel. Given its digital nature, a significant amount of GOMO investment is in always-on perfo...
Aje Athletica Launched With Integrated HYPE Lifecycle Strategy
In May 2021, contemporary Australian fashion brand Aje launched Aje Athletica, an activewear capsule reflecting four key pillars – fashion, wellness, performance and sustainability. Rakuten Advertising was tasked with helping Aje launch Aje Athletica with a main objective of delivering 11.2M impressions through Display, Social, YouTube...
Driving leads programmatically in Singapore's crowded telco market
Yahoo & Carat
Singapore leads Southeast Asia’s mobile-first economy, with 98% of its population owning a mobile phone, with limited opportunities to tap new demand and customers for products and services. As the telco competition in Singapore continued to heat up and amidst a pandemic-driven, rapidly changing consumer consumption backdrop, prominen...
AR Quest, a sensory experience that transformed the marketing of snacks in the Philippines
At the height of the community quarantine in the Philippines, gaming became the top choice for entertainment with the country emerging as the fastest-growing market for gaming in Southeast Asia. Doritos has long held a reputation as the snack of serious gamers but the brand wanted to broaden its appeal and sow massive brand love, espec...
Using Referral Technology to Build Influence After Purchase
Rakuten Advertising & Soreto
Client: Forever New
Some of the greatest innovation in affiliate marketing comes from publishers like Soreto. Soreto’s business model is designed to reach specific audiences, bringing word-of-mouth into digital marketing and building influence after purchase – a part of the funnel that is often forgotten. This can play a role in an integrated strategy and...
Creating the Perfect Marriage Between Brand & Performance
Rakuten Advertising & 55Haitao
55Haitao is a unique publisher on the Rakuten Advertising Affiliate Network that offers content, cash back and coupons all on one site. The publisher is able to use content combined with cash back or coupons to simultaneously drive awareness and revenue for retailers, which perfectly marries brand and performance.Over the years, Rakute...
Adore Beauty Sets the Foundation for Partnership success with help of Partnerize’s powerful partnership technology
Client: Adore Beauty
Having grown significant competitive leadership across a variety of digital marketing channels, in 2020 Adore Beauty dedicated an invigorated focus on the partnerships channel. Founded in 2000, Adore Beauty has grown to become Australia’s number one pure play online beauty retailer. With the aim to move away from a more conventional af...
GOMO: Getting Programmatic Strategy Right & Minimizing Cannibalisation Across Products
OMD & Amobee
GOMO is Singtel’s digital, no-contract, SIM-only brand. It launched in March 2019 to compete with Circles Life and MyRepublic, who operate in the MVNO (mobile virtual network operators) space and are designed to attract younger customers with their affordable, high data plans. However, Singtel found that, while GOMO was doing relativel...
Driving business results through a strategic programmatic campaign
With 98% of its population owning a mobile phone, Singapore leads Southeast Asia’s mobile-first economy. In a fiercely competitive and saturated telco market with ~8.4m mobile connections for a population of ~5.4m opportunities to tap new demand and customers for products and services are challenging. In a pandemic where brick-and-mort...
PEOPLE, AGENCIES & TEAMS
PERFORMANCE MARKETING AGENCY OF THE YEAR
A full service independent performance marketing agency with offices in Sydney, London, Toronto and Berlin, Tug offers a broad range of digital and performance marketing services, by combining data, media, technology and creative to deliver better results. Our teams are fluid and collaborative, producing award-winning work year on year...