Aretha Rodrigues

Aretha works in the RD group as Chapter Leader of Activation in the Growth team, being responsible for the areas of Performance and CRM with the challenge of leveraging the digitalization of customers. 

She has over 15 years of experience in e-commerce and digital media, working in data, product, and digital marketing. Passionate about the digital world, she has worked in different retail segments in national and multinational companies.