Aretha Rodrigues

Senior Growth & Product Manager , RaiaDrogasi (RD) Ads

Aretha Cursino is an experienced professional in the digital media and retail sectors. She collaborates as a Senior Growth & Product Manager at RD Ads, a spin-off from RD, a major pharmacy retailer in Brazil with over 2.8k stores. She leads all retail media initiatives in partnership with beauty and OTC industries. Aretha has also worked in various retail segments, including Carrefour, Fnac, CVS, and Amazon, developing Martech initiatives. As a technology enthusiast, she always tries to apply new solutions involving data and technology to improve customers' journeys.