Chloe Wong

Paid Media Lead , Etihad Airways

Q. As the chair of judges of the PMW Global Awards 2024, what would help make an entry stand out for you?

A. I want to see innovation, thinking outside of the box. I want to see how entries are using data to drive success in ways that make me go, ‘why didn't I think of that?’

Q. There are lots of industry awards, but why does the marketing industry need one that focuses on the entire global performance marketing industry? 

A. Having a global performance marketing award serves as the catalyst for collaboration and growth within the industry. It encourages the sharing of our collective knowledge, and promotes the never stopping evolution of performance marketing practices on a global scale.