Vice President - Head of Digital Acquisition - Business Banking , Barclays UK
Ed is a seasoned Performance Marketing expert with over a decade of experience in the field. His expertise in building commercially successful affiliate programs and leveraging data to drive client KPI's has helped numerous high profile brands in the UK. Ed is known for his enthusiasm, practical insights and innovative approaches having lead digital teams across a number of media agencies. He currently serves as the Head of Digital Acquisition for Business Banking @ Barclays UK, having previously served as the 1st Head of Affiliate Marketing at UK agency powerhouse OMD UK.