Adore Beauty Sets the Foundation for Partnership success with help of Partnerize’s powerful partnership technology

Partnerize

Client: Adore Beauty

Having grown significant competitive leadership across a variety of digital marketing channels, in 2020 Adore Beauty dedicated an invigorated focus on the partnerships channel. Founded in 2000, Adore Beauty has grown to become Australia’s number one pure play online beauty retailer. With the aim to move away from a more conventional affiliate program, and armed with the most progressive partnership technology and an appetite for innovation, the team set out to increase new customers by 75%, grow revenue by 50% and double the number of partners in the program. Their willingness to experiment resulted in the channel far exceeding targets, with a 160% new customer increase, 85% growth in revenue and a 60% increase in number of partners.