Banking on Exceptional Content in Search
Performics @ Starcom
The strategy encompassed two streams: expanding and optimising existing product and editorial pages with search-driven intelligence and creating new pages focused on priority themes. Leveraging data and utilising a comprehensive keyword database, we identified hundreds of new themes for AXA's priority products. With a content creation roadmap and tracking system in place, we were able to monitor the transformation of search performance from the moment our new content went live, achieving double in revenue through assisted conversions and driving a wave of new users and traffic to the site. The clear and measurable successes of this project demonstrate the impact that acting on search intelligence can have for clients.