Bringing together the world's best brands, bands and banks
Client: PerformID, American Express
During this time, the sub-brand extended its partnership with the K-pop band which has a large Millennial and Gen Z fanbase. Simultaneously, the bank released an American Express credit card featuring the K-pop band designed for their fans. Through MyAmexShopping, the card allowed the retailer to offer exclusive benefits to its cardholders including a cashback deal. Rakuten and PerformID leveraged this offer to boost brand awareness for the retailer and its sub-brand, reaching many cardholders and exceeding the retailer’s target of increasing presence among Millennial and Gen Z by two-fold. To reach the sales target, Rakuten and PerformID partnered the retailer with local bloggers and leveraged PerformID’s “Merchant of the Month” program to promote the brand’s offer, highlighting the exclusive sub-brand’s collection. This resulted in a record sales growth.