Only gone and cinched it
Buying used cars purely online was a new experience and as a category being too quickly dismissed by audiences who didn’t understand why they should buy online. So, despite huge cinch awareness, consideration had levelled off – UK didn’t yet know how to cinch it. In a global first, we worked with Google to deliver Youtube inventory via DSP. Creating a bespoke programmatic solution for cost effective incremental reach and video activation optimisation. This new automated solution enabled us to convert hard earned awareness into consideration, outperforming other line items for search lift and consideration lift resulting in 10x increase in search and a whopping +15% sales uplift.