Rakuten Advertising & Cotton On Made ShopBack Birthday the New Black Friday

Rakuten Advertising

Client: Cotton On, ShopBack

Move aside, Black Friday. ShopBack’s Birthday is the next big thing.

When it comes to driving growth, Rakuten Advertising always presents advertisers with innovative ways to push the brand forward and challenge the status quo in the affiliate industry. This is why the team has partnered Cotton On with ShopBack Australia since 2018. Fast forward to 2023: rent is increasing, consumers are tightening their purse strings and brands are trying their best to stand out from the crowd. The world is saturated with hundreds of shopping days, each taking turns to be *the* biggest shopping day of the year. So what can Cotton On and ShopBack do to cut through the noise, drive growth and reach business objectives—all at the same time? Create their own shopping day, of course. With many challenging goals at hand, Rakuten and ShopBack leveraged ShopBack’s 5th Birthday celebrations by offering exclusive cashback deals for Cotton On. But it doesn’t stop there. A viral TikTok video promoting Cotton On garnered 1.4M views. A podcast, a partnership with one of Australia’s largest banks, Westpac, and a Facebook community were taken over by Cotton On deals. It’s no wonder ShopBack’s Birthday drove more sales than Black Friday.