Soleful Synergy: Uniting for Good, Amplifying Results

Performics @ Starcom

Client: ASICS

For World Mental Health Day, ASICS wanted to spread a positive message: "A personal best is not a number. It's a feeling." The goal was to highlight the mental health benefits of exercise and encourage people to embrace exercising publicly, regardless of societal expectations.

So, ASICS and their media agency Starcom teamed up with Good-Loop to launch an innovative campaign to make a real difference. Working with Good-Loop, they partnered with leading mental health charities across Europe, like Mind in the UK, to promote the benefits of exercise on mental health. Together, they not only amplified mental health messages on YouTube but also raised funds for a good cause through Good-Loop's video donation feature. This initiative aimed to put ASICS' support for mental health into action and create a positive connection with the brand. The innovative campaign allowed them to take their paid campaigns to new heights. The creatives achieved astounding results that eclipsed usual performance, whilst – most importantly – encouraging people to take up exercise and donate to support those in crisis. This was truly a campaign with purpose, delivering results for both ASICS and the mental health charities involved.