Spicing up creative performance!!
Hearts & Science
Client: Yum, KFC MENA
KFC was the first QSR brand in the MENA region to utilize artificial intelligence for conceptualizing creatives, taking digital advertising a step further by uncovering the key success factors behind every asset. An unprecedented understanding of creative performance enabling us to ensure effective & efficient performance media planning, whereby the revamped creatives delivered +160% conversion rate, +73% CTR.