Taking the Hard Way Home with INEOS Grenadier


Client: INEOS Grenadier

A vehicle handover like no other. The Hard Way Home campaign was a showcase of the true capabilities of the Grenadier. The first three customers received their Grenadier in a unique handover that saw them collect their vehicle from one of the world’s remotest locations, and drive it home. Thyga were tasked with creating a digital advertising campaign for The Hard Way Home initiative in the UK and Germany to drive awareness through impressions and video views, consideration through traffic and website visits and action through database growth, purchase intent, and leads. From there, it was about creating a robust strategy to set ourselves up for success. With each phase going live across all social touchpoints, we knew that our audience should be broader than just automotive - so we also tapped into the sub-interests of potential buyers. The results? ● Increased brand awareness of the target audiences by 8% in the UK and 6% in Germany ● Increased website traffic by 93% ● 152% uplift in leads generated through the UK & DE websites ● 2X YTD average database growth ● Increased purchase intent by 3% (2X more than the automotive benchmark). A unique handover, with results that match.