The Power of One

Performics @ Starcom

Client: The Travel Corporation

The Travel Corporation (TTC) faced a challenge: how to achieve a leading digital experience across 40+ travel brands while preserving the unique brand identities?

TTC adopted an innovative approach through the visionary Power of One (PO1) initiative, aimed to consolidate all brands into a singular, best-in-class platform. As all SEO professionals know, migration is never easy. But with more than 40 brands across a dozen markets, this was a hugely challenging task. TTC also set ambitious goals, including recovering at least 80% keyword visibility at ten weeks post-launch. Starcom played a crucial role in ensuring a seamless migration of TTC brands onto the new platform. The strategy focused on both compliance with SEO best practices and Core Web Vitals requirements and tailoring each brand's website experience. The team achieved outstanding results, including SEO compliance at the platform level, improvements in delivery speed, swift visibility recovery, triple-digit revenue growth, greater operational efficiency, and enhanced cross-brand collaboration. This project stands as a testament to the synergy between operational excellence, cutting-edge technology, and the strong partnership with Performics @ Starcom. This initiative underscores the transformative impact of a global yet tailored strategy, showcasing the potential of innovation and teamwork to deliver exceptional results.