Transforming bookings availability through strategic data-driven digital marketing

Journey Further

Client: Boots Hearingcare

Like most brands, Boots Hearingcare came to us with ambitious growth targets. They needed to increase web bookings and optimise ad spend, without the need to increase investment. Boots Hearingcare identified that web appointment availability data had the potential to unlock conversion rates – it just needed the right partner to collaborate on the right strategy. To track appointment availability, we built a custom ETL application that extracts data from the Boots Hearingcare booking system and uploads to our data warehouse, enabling real-time monitoring and improved awareness of postcode level availability which drove a 31% surge in bookings and 20% cost saving in CPA, significantly optimising spend and driving efficiencies.