Mo Moubayed

Mo, along with his co-founder Jeremy Yang, originally set out to launch a DOOH network when they were faced with the same question from brands and agencies; "How do I know if my campaign has been delivered as planned?". The duo spent the next few years researching and developing Veridooh's SmartCreative technology - a world-first technology that provides 100% independent verification for OOH campaigns. Veridooh, which launched in the UK last year, has partners including GroupM, IPG Mediabrands, and Omnicom Media Group.