Mo Moubayed

Co-Founder , Veridooh

Mo Moubayed is the cofounder of Veridooh, a market-leading adtech company that provides world-first independent verification for all OOH advertising. As Veridooh co-CEO, he focuses on growth, strategy, and partnerships and is currently leading the business' international expansion into new markets.  Mo is passionate about the intersection of OOH with people, environment, and data and finding ways OOH can improve cities, public spaces, and people's quality of life. A 2022 Campaign 40 Under 40 winner, he has appeared in leading publications, podcasts, and events discussing the evolution of OOH advertising and how it is benefiting from Veridooh's 100% independent verification solution. He has also given keynote presentations on innovation in OOH. As a member of the IAB's Digital Out of Home Taskforce in Australia and the UK, Mo continuously engages with industry experts on the sector's most pressing challenges.