Shortlist 2023

SECTORS

B2B

Boosting global brand awareness with search

Performics @ Starcom

Client: abrdn

Aberdeen Standard Life, a company with a history dating back to 1825, recently underwent a global rebrand, complete with a new identity and brand name. Their Investor and Adviser product vectors operate in a relatively niche B2B environment, where the competition in search is fierce due to the mixed search intent. As their agency par...

Doing More with Less at a Global Scale

The Media Image

Client: LSEG

In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a strict adh...

GOATBusters

Critical Mass & TBWA Chiat Day LA

Client: DIRECTV

DIRECTV was in a tough spot: the streaming category had become commoditized and the most successful services were leveraging original content – something DIRECTV didn’t have. Adding subscribers in these conditions called for a performance-first game plan; a transformative approach to targeting, tailoring, and optimizing creative. Da...

Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions and Partnerize

Partnerize

Client: FARFETCH Platform Solutions

FARFETCH Platform Solutions (FPS) is the technology partner for the luxury industry. Part of the FARFETCH Group, FARFETCH Platform Solutions delivers end-to-end commerce solutions that accelerate growth and innovation for luxury brands and retailers. Using the best-in-class technology that powers the FARFETCH Marketplace, FARFETCH Pl...

Styling a New Digital Wardrobe with Data

Performics @ Starcom

Client: Primark

Primark, an iconic brand of high street fashion, is undertaking a digital transformation supported by relaunching its website in the UK. Starcom has been enlisted to support this launch with a data-driven content strategy, using a credible alternative source of data in the absence of the first-party online demand data. Starcom used I...

AD TECH INNOVATION

Helping Tesco’s customers find value during Christmas with actionable smart speakers advertising

EssenceMediacom, GroupM Nexus, and Say It Now

Client: Tesco

EssenceMediacom, Say It Now and Xaxis partnered with Tesco to deliver the supermarket’s first-ever actionable audio smart speaker advertising campaign. The campaign enabled UK customers to access special offers and set reminders - a UK media first - as part of The Tesco Christmas Party campaign. The campaign arrived at a crucial time f...

Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions and Partnerize

Partnerize

Client: FARFETCH Platform Solutions

Luxury growth acceleration fuelled by 1st party data

Hearts & Science

Client: Atlantis Dubai

With the global pandemic forcing the brakes on several industries across the globe, Travel and Tourism being especially impacted, Atlantis Dubai took this downtime as an opportunity to assess and improve the management of their data & marketing technology. All identified roads led to a single solution – activate a CDP to drive better d...

Partnerize Software and Service Dress Up Karen Millen’s Affiliate Success

Partnerize

Client: Karen Millen

The Partnerize platform is the only of its kind to deliver a fully integrated, comprehensive suite of discovery, recruitment, optimization, payment, brand safety and fraud prevention capabilities. The industry-leading functionality supports winning marketers with single-destination partnership management functionality, automating tradi...

Visibility for Real

Toyota, GroupM Nexus (Xaxis Sweden, The&Partnership, Acceleration) and Tobii

In Sweden, Toyota wanted to drive consumer action with a campaign for its hybrid electric car models. However, the challenge was the majority of viewable display ads were not seen by online users. Marketing network The&Partnership, Xaxis, GroupM’s outcome media specialist and Acceleration, WPP’s media modernisation experts, teamed up w...

Doing More with Less at a Global Scale

The Media Image

Client: LSEG

Etihad’s Flying Start out of Pandemic with Digitas + Partnerize Data and Insights

Digitas

Client: Etihad with Partnerize

Like the travel industry at large, the pandemic’s global travel hiatus posed deep challenges for aviation from 2020 through to early 2022. However, a multi-agency team from Etihad, Digitas and Partnerize grabbed the opportunity the downtime presented to dive deeper into the data, systems and processes that underpinned Etihad’s performa...

Leveraging Audience Intelligence to introduce Wales to the world

iCrossing UK

Client: iCrossing UK, partner in the c/o Cymru Collective

Cymru Wales Nation Brand had a unique opportunity to raise the country’s profile to the world – as Wales men’s Football team made it to the FIFA World Cup for the first time in 64 years. The aim? To create a robust strategy that would increase awareness of Wales across the world, build positive sentiment and a lasting legacy. This w...

Luxury growth acceleration fuelled by 1st party data

Hearts & Science

Client: Atlantis Dubai

Spicing up creative performance!!

Hearts & Science

Client: Yum, KFC MENA

KFC was set to deliver 150% growth in ecommerce from year 2020 to 2022, so we started inspecting the impact of each strategic pillar to ensure that we meet the target by setting a strong roadmap on media & creative strategic optimizations. Inspecting creative was key as it as equally important to media, so we used data to lead the way ...

Dollar Shave Club & The Specialist Works with Partnerize Boost Customer Retention To Create Smooth Route for Customer Acquisition

The Specialist Works

Client: Dollar Shave Club

Dollar Shave Club is a disruptive razor subscription service with millions of members. In a busy competitive marketplace, the brand has boasted some of the highest customer retention among men’s grooming subscription companies. As part of their on-going marketing strategy for achieving vertical-leading customer lifetime value, the bran...

Driving business-wide growth with myLakeland Club data

Go Inspire Group

Client: Lakeland

Building on the meteoric growth of Lakeland’s myLakeland Club was no small task for Go Inspire. Putting data at the centre of decision making, meant that a 317% YoY increase in incremental revenue, and 442% ROI (vs a benchmark of 80%), were just two of the obliterated KPIs for the year! A true breakthrough with data delivered a ...

An audience-first approach to profiling and experiences

iCrossing UK

Client: Visit Wales

Visit Wales (VW) tasked iCrossing with launching a brand-building campaign to create long-term perceptions of Wales as a year-round destination. Aims and objectives included raising awareness of Wales as a destination for breaks in autumn and winter, driving traffic to visitwales.com and increasing visits to Wales by spotlighting key r...

Singtel 5G Why Not

Leo Burnett Singapore, OMD Singapore

Client: Singtel

Though Singtel was ahead of the game and became the first telco in Singapore to offer 5G to consumers, it faced an issue - many Singaporeans did not see the significance and impact 5G would have on their lives. The mindset many consumers had was that 4G is ‘good enough’ and ‘5G is for the future and not today’ which hampered its adopti...

Level Up with UCB

SHC Digital

Client: University College Birmingham

University College Birmingham (UCB) briefed SHC Digital to devise, implement & optimise an integrated digital campaign for its 2021/2022 academic college intake. The campaign needed to reach students aged 15-16 across the UK’s second biggest city, Birmingham, making them aware of the wide range of practical vocational courses available...

Singtel WiFi 6: Making 'Me-Time' Better with WiFi 6

OMD Singapore

Client: Singtel

Singtel launched WiFi 6 in August 2022, a new technology that enhances the broadband connection at home with a wider WiFi coverage and across multi-devices. It was the 3rd year of the pandemic and aimed to get millennials and young parents to upgrade their current WiFi set up to WiFi 6. The consumer challenge was that Singaporeans did ...

Doing More with Less at a Global Scale

The Media Image

Client: LSEG

Laser-focused fibre to premise lead generation and acquisition

Go Inspire Group

Client: TalkTalk

To support their first-to-market strategy of offering 100% Full Fibre-to-Premise (FTTP) connection, TalkTalk challenged us to identify their perfect target audience and use a laser focused approach to acquire new customers through the direct mail channel, reducing Cost Per Acquisition (CPA) in the process. To enable a laser focused t...

Spicing up creative performance!!

Hearts & Science

Client: Yum, KFC MENA

A Mid-Funnel Mindshift: How ConnectWise and NP Digital increased ROAS of Paid Search by 100%

NP Digital

Client: ConnectWise

ConnectWise is the world's leading software technology company dedicated to ensuring the success of IT solution providers. With multiple software and solution offerings across North America, EMEA, and APAC, more global IT services providers choose the ConnectWise platform over any other to deliver superior solutions for their end custo...

Doing More with Less at a Global Scale

The Media Image

Client: LSEG

Bringing together the world's best brands, bands and banks

Rakuten Advertising

Client: PerformID, American Express

Rakuten Advertising became part of a five-party super partnership involving American Express’ rewards platform (MyAmexShopping managed by PerformID), Korea’s largest bank, a luxury retailer and a world-renowned K-pop band. The retailer tasked Rakuten and PerformID with two goals: increase brand presence for a sub-brand of the retailer—...

Dollar Shave Club & The Specialist Works with Partnerize Boost Customer Retention To Create Smooth Route for Customer Acquisition

The Specialist Works

Client: Dollar Shave Club

It’s a Clean Sweep for Litter-Robot’s Multi-Touch Affiliate Campaign on Partnerize Platform

Partnerize

Client: Litter Robot

This award entry specifically seeks to highlight the successful launch of Litter-Robot’s partnership with AllAboutCats.com in 2022. Litter-Robot was looking to increase clicks and ultimately revenue and this partnership would set out to accomplish this and incentivise CPA increases by creating a holistic campaign that included -...

Data-driven, full-funnel programmatic advertising strategy drives 30.7% higher ROI for Dell compared to direct competition

Hybrid Theory

Client: Dell and EssenceMediacom

During 2022, Dell and media agency EssenceMediacom partnered with Hybrid Theory to drive awareness, consideration and conversions for its premium tech products across four European markets. Hybrid Theory leveraged unique data sets to uncover and reach Dell's target audience: small business owners and IT decision-makers from companies w...

How Kaspersky Beat their CPA Target by 85% with a Taboola Native Campaign

Taboola

Client: Kaspersky

Kaspersky, a global leader in cyber-security, was looking to launch its new product portfolio in Brazil, driving traffic to their website with the aim of converting visitors into subscribers. To achieve this, Kaspersky turned to Taboola, a leading native advertising platform powering recommendations on the open web. The two teams wo...

Only gone and cinched it

EssenceMediacom

Client: cinch

By 2022, after only 2 years, 84% of adults in the UK knew the brand cinch. Buying used cars purely online was a new experience and as a category being too quickly dismissed by audiences who didn’t understand why they should buy online. So, despite huge cinch awareness, consideration had levelled off – UK didn’t yet know how to cinch i...

Banking on Exceptional Content in Search

Performics @ Starcom

Client: AXA

In 2022, AXA approached with a pressing issue: despite their reputation as a leading UK financial brand, their car and home insurance website pages were experiencing low traffic and engagement. To address this issue, Starcom developed a content strategy aimed at improving AXA's search performance, visibility, and competitiveness with k...

Emergency Response for Ukraine

EssenceMediacom

Client: Save the Children UK

Working closely with Save the Children UK we were able to rapidly respond to the crisis in Ukraine and help SCUK gather much-needed funds to provide support for children and their families affected by the war. Our focus on quick turn-around opportunities allowed us to achieve significant improvements in keyword rankings allowing chari...

Leveraging SEO & Content to Help Build a Brand: How We Increased Organic Search Traffic by 561% for Lantern by SoFi

NP Digital

Client: Lantern by SoFi

1 year after launch, LanternCredit.com had very little non-brand organic search visibility. Lantern’s top competitors (Nerdwallet, Bankrate, and Credit Karma) have aggressive content marketing strategies, robust backlink profiles, and were dominating the search engine result pages (SERPS). Our strategy was to increase semantic relev...

Trip to lossless migration

Performics @ Starcom

Client: Contiki

As the travel industry soared once again in 2022, the Travel Corporation (TTC) knew that user experience for Contiki, its second largest brand, was crucial to capitalise on. Starcom were tasked to provide SEO support for a lossless migration of Contiki website to a new platform across 8 markets, enabling an unparalleled onsite experien...

PERFORMANCE MARKETING AGENCY OF THE YEAR

5 years to $100MM: Another Rapid Growth Year for NP Digital

NP Digital

Client: NP Digital

In 2022, NP Digital (NPD) was named Adweek’s #1 fastest-growing large international agency with over 500 employees and the #2 fastest-growing large agency with between 201 and 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing privately held companies. We did this all while maintaining...

Croud - Performance Marketing Agency of the Year

Croud

Client: Croud

Croud is a full-service digital marketing agency that leverages a unique business model to deliver more for some of the world’s leading brands. Founded in 2011, Croud combines a team of some 480+ in-house digital marketing experts with a global network of 2,000+ on-demand specialists known as ‘Croudies’ to deliver the global scale and ...

Luxury Fashion SMEs Bag Affiliate Success with FARFETCH Platform Solutions with Partnerize

Partnerize

Client: FARFETCH Platform Solutions

M&C Saatchi Performance

Client: M&C Saatchi Performance

Since 2006, M&C Saatchi Performance has been connecting brands to digital consumers globally combining advertising specialisms to drive consideration and conversion. We are recognized as one of the top performance marketing agencies in the world, winning 25 awards last year alone. In 2022, we helped our clients to navigate the headwi...

Alex Webb

Partnerize

B2B

GAMING AND ESPORTS

RETAIL

AD TECH INNOVATION

DATA & ANALYTICS

DIRECT TO CONSUMER

GROWTH MARKETING

INFLUENCER MARKETING

INTEGRATED

LEAD GENERATION

MARKETING INNOVATION

PAID SEARCH

PARTNER & AFFILIATE MARKETING

PROGRAMMATIC & NATIVE ADVERTISING

SEO

PERFORMANCE MARKETING AGENCY OF THE YEAR

PERFORMANCE PIONEER

Alex Webb